Why Your Business Isn’t Showing Up in AI Answers (And What To Do About It)

Written By Matt .

Short answer: Search flipped. People now ask AI—ChatGPT, Perplexity, Gemini, Claude, Grok—real questions and expect instant answers. If your site isn’t built for that world, you’re invisible. That’s what GEO (Generative Engine Optimization) fixes.

The Shift: Links → Answers

Old search showed ten blue links and ads. New search gives one clear answer. If your brand isn’t the source AI trusts, you don’t get mentioned. No link. No click. No shot.

What AI Looks For (Big Picture)

AI engines surface content that feels:

  • Direct — says the thing plainly, like a human would.

  • Relevant — actually matches the question buyers ask.

  • Trustworthy — grounded in real expertise and facts.

You don’t need a 3,000-word manifesto. You need content that earns the answer.

Why Most Company Blogs Fail in AI Search

  • They lead with fluff and bury the point.

  • They talk about themselves instead of the buyer’s question.

  • They post in bursts… then go silent for months.
    Result: AI skips them. So do buyers.

What Changes When You Add GEO Content

  • You start appearing in AI answers for real buyer questions.

  • You see more qualified inquiries, fewer tire-kickers.

  • Your brand shows up earlier in the decision process, not after the shortlist is made.

No gimmicks. Just consistent, on-point content that AI can use.

So… What Is GEO, Exactly?

Generative Engine Optimization is content designed for AI answers, not just rankings. You’ll also hear Answer Engine Optimization (AEO) or AI Search Optimization—same idea. The goal: make your business the answer when someone asks about what you do.

What I Do (and Why It’s Simple)

I’m Matt Morelli. I’ve spent 20+ years writing high-performing content across beauty, insurance, and tech. AIgency LA is my focused side project: one service, two plans, limited clients. You work with me directly. No hand-offs. No fluff.

Plans (month-to-month, cancel anytime):

  • Starter — $100/mo → 4 pieces of GEO content per month

  • Growth — $150/mo → 7 pieces of GEO content per month

Priced to deliver steady output. Not agency theater.

Quick Answers (the stuff you care about)

Do you guarantee rankings or citations? No one can. GEO gives you a real shot in AI answers—without it, odds are near zero.
How fast does this move? You’ll usually see early lift on longer-tail questions in weeks, with compounding over 60–120 days. The more GEO content you publish, the better.
Who writes the content? Me. AI assists; I edit and finish.
Can we cancel? Yes. Month-to-month. If I’ve started, you get what’s done that month, and we’re square.

Ready To Stop Being Invisible?

If you want your brand to be the answer—not the afterthought—pick a plan and I’ll start shipping content that works in the AI era.

Starter – $100/mo | Growth – $150/mo

Matt .